Score Comparison
PageSpeed
UX Signals
Turgeon Jewelers presents a significant opportunity for Deep Earth. Their current digital presence is severely lacking in critical areas like SEO, site security, and paid advertising, leaving them vulnerable to competitors. With a strong local presence and no online reviews yet, Deep Earth can establish them as the dominant local jeweler.
Deep charcoal #1C1C1E, warm champagne gold #C9A84C, ivory white #FAFAF8, rich emerald green #0A6B4A
Cormorant Garamond for headings, Lato for body — elegant, readable, and timeless luxury.
Warm, authoritative, and aspirational — celebrating life's milestones, highlighting bespoke craftsmanship, and positioning Turgeon Jewelers as the trusted local expert and generational partner.
Cinematic hero with high-resolution jewelry lifestyle photography, sticky navigation with prominent 'Book Appointment' and 'Call Us' CTAs, curated collection showcase grid, integrated Google reviews strip, dedicated custom design section, and a clear 'Our Story' page emphasizing heritage and craftsmanship.
Sales Pitch
"Hello, Turgeon Jewelers! We noticed your website is currently marked 'Not Secure' by browsers and you're not running any Google or Meta Ads, which means you're missing out on a huge number of local customers actively searching for jewelers like you. Imagine how many more engagement ring shoppers in Newington, CT, you could be reaching if your website was a secure, trusted, and highly visible resource that dominated local search and social media. Let's connect for 15 minutes to discuss how Deep Earth, your outsourced CMO, can implement our Everest Framework to build that foundation and help you truly dominate your local market."
High-Resolution Product Photography
HighExisting product images are inconsistent in quality, lighting, and background, diminishing the perceived value of the jewelry.
Implement professional, high-resolution photography with consistent lighting and elegant styling for all jewelry, showcasing intricate details and luxury.
Luxury Aesthetic & Branding Consistency
HighThe current website design lacks a cohesive luxury aesthetic, failing to reflect the high-end nature of fine jewelry.
Redesign the entire site with a sophisticated color palette, elegant typography, and premium design elements that align with a luxury jewelry brand, ensuring brand consistency across all digital touchpoints.
Lifestyle & Experience Imagery
MediumWebsite relies heavily on product-only shots, missing the emotional connection of jewelry being worn or gifted.
Incorporate aspirational lifestyle photography featuring diverse models wearing the jewelry in meaningful contexts, and images of the store interior and team to convey warmth and expertise.
Video Content Integration
MediumNo video content is present to showcase the sparkle, movement, or craftsmanship of jewelry.
Integrate short, high-quality video clips for key products (e.g., engagement rings) and a brand story video to enhance engagement and trust.
Issues Found (7)
- •Title tag length not optimal (30–60 chars)
- •Missing meta description
- •More than 50% of images missing alt text
- •Site not served over HTTPS
- •Moderate performance score: 60.5/100 — room for improvement
- •Desktop score is low: 57/100
- •Many pages missing H1 headings
Digital Presence Screenshots
Captured during auditInvisible to customers actively searching for jewelry online. National chains are capturing this traffic.
Immediate opportunity to dominate local paid search and social before competitors respond.